Archive for August, 1998

LA Times: Hot Stuff

Filed in Ashley Food in the Press by on August 31, 1998

Hot Stuff LA Times 1998 Light My Fire carries 200 fire-breathing sauces and salsas and, according to manager Young Min, plans to stock at least 500 more.  If you think you can take the heat, Min recommends “Dave’s Insanity”–a perfect 10 on the hotness scale (Tabasco gets only a 5).  The label on the bottle […]

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LA Times: Objective Chiles

Filed in Ashley Food in the Press by on August 31, 1998

Objective Chiles LA Times 1998 Every hot sauce claims astronomical “Scoville units,” referring to an old-fashioned and somewhat subjective system of evaluating chile hotness.  Now the hot sauce catalog company Mo Hotta Mo Betta is taking the issue out of the speculative realm.  It has submitted all its hot sauces to a laboratory for High […]

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Hot Fun in the Summertime

Filed in Ashley Food in the Press by on August 12, 1998

Improper Bostonian, August 12, 1998 Want to know what hot is?  Hot is cracking open a bottle of Ashley Food’s Mad Dog Inferno hot sauce and taking a brave yet stupid swig of the omnipotent, uber-caliente condiment.  Hot is also feeling the pain and suffering throughout your mouth, tongue, throat and eventually your whole body […]

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Mad Dog Inferno Heats Up Scoville Scale

Filed in Ashley Food in the Press by on August 2, 1998

Just in… At Ashley Food Company:  Fancy food distributor David Ashley of Dedham, Mass., claims his Mad Dog Inferno is the hottest bottled sauce in the world.  An independent test shows Mad Dog measured more than 112,000 points on the scoville heat scale, he says, while the hottest habanero sauce rated just under 12,000 points.  […]

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