We know you think this is going to be difficult, but it’s really all about a shift in focus towards the world’s hottest hot sauces.
Archive for August, 1998
Hot Stuff LA Times 1998 Light My Fire carries 200 fire-breathing sauces and salsas and, according to manager Young Min, plans to stock at least 500 more. If you think you can take the heat, Min recommends “Dave’s Insanity”–a perfect 10 on the hotness scale (Tabasco gets only a 5). The label on the bottle […]
Improper Bostonian, August 12, 1998 Want to know what hot is? Hot is cracking open a bottle of Ashley Food’s Mad Dog Inferno hot sauce and taking a brave yet stupid swig of the omnipotent, uber-caliente condiment. Hot is also feeling the pain and suffering throughout your mouth, tongue, throat and eventually your whole body […]
Just in… At Ashley Food Company: Fancy food distributor David Ashley of Dedham, Mass., claims his Mad Dog Inferno is the hottest bottled sauce in the world. An independent test shows Mad Dog measured more than 112,000 points on the scoville heat scale, he says, while the hottest habanero sauce rated just under 12,000 points. […]