We know you think this is going to be difficult, but it’s really all about a shift in focus towards the world’s hottest hot sauces.
Archive for June, 2011
Eating even one meal that contains capsaicin—the compound that gives hot sauce and chile peppers their heat—not only reduces levels of hunger-causing ghrelin, but also raises GLP-1, an appetite-suppressing hormone, indicates research in the European Journal of Nutrition.
Scientists also found that people who drank capsaicin-spiced tomato juice before each meal over the course of two days ingested 16% fewer calories than those who drank it plain.
Indigo Moorhead won the Ashley Food Company challenge to design a label for Boomslang hot sauce. Students art the Massachusetts College of Arts and Design learned what it means to run a business, expectation in branding, and messaging.