We know you think this is going to be difficult, but it’s really all about a shift in focus towards the world’s hottest hot sauces.
Ashley Food Company Press Releases
Indigo Moorhead won the Ashley Food Company challenge to design a label for Boomslang hot sauce. Students art the Massachusetts College of Arts and Design learned what it means to run a business, expectation in branding, and messaging.
Ashley Food Company supplies its world’s hottest sauces to the Hall of Flames, in the Riviera Hotel & Resort, Las Vegas, Nevada.
Twenty years in business and 26 sauces later, Ashley Food Company, Inc. continues to beat the odds. The secret to success for entrepreneur David “Mad Dog” Ashley lies in giving customers a reason to come back for more. The original Mad Dog all natural bbq sauce kicked the company into high gear 20 year ago. Its popularity spawned the expansion into a whole family of Mad Dog sauces over the next 5, 10 and 15 year milestones.
Created by David “Mad Dog” Ashley, the sauce lays claim to being the world’s hottest, boasting a tongue-singeing 750,000 scoville heat units. These units indicate the amount of capsaicin present in a sauce with capsaicin being the heat-producing component in chili peppers.
Gretchen Vogel pounds her fists on the table and stamps her feet on the floor. Tears fall from her eyes and sweat drips on her brow.
Vogel is being tortured, but the pain is self-inflicted as the Somerville resident is competing in a hot wing eating contest at Jake’s Dixie Roadhouse in Waltham.
Walk beyond the computers and fax machines in the Sudbury office of David Ashley and you’ll find a rudimentary science lab. Turmeric, clove, beer buds, Serrano pepper powder, and extracts such as natural butter and mango fill the shelves of an old metal cabinet. Thirteen glass bottles in varying shades of orange are lined up across a tabletop, the result of gastronomic tinkering that may soon wind up on supermarket shelves across the nation.
Which hot sauce has the most heat? How about the one that has a warning label on its bottle? 357 Mad Dog Collector’s Edition is a whopping 6,000,000 scoville units. It has been acclaimed, tested, and raved in countless reviews. Try this out…your grill will be happy you did.