Press

Ashley Food Company Press Releases

Deadly Snake Competition Captures Imagination of Mass Artists

Filed in Press by on June 17, 2011
Deadly Snake Competition Captures Imagination of Mass Artists

Indigo Moorhead won the Ashley Food Company challenge to design a label for Boomslang hot sauce. Students art the Massachusetts College of Arts and Design learned what it means to run a business, expectation in branding, and messaging.

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Ashley Foods Tops World’s Hottest Taco with 357 Silver in Las Vegas

Filed in Press by on March 7, 2011
Ashley Foods Tops World’s Hottest Taco with 357 Silver in Las Vegas

Ashley Food Company supplies its world’s hottest sauces to the Hall of Flames, in the Riviera Hotel & Resort, Las Vegas, Nevada.

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BBQ Spells Success for MA Entrepreneur

Filed in Press by on October 27, 2010
BBQ Spells Success for MA Entrepreneur

Twenty years in business and 26 sauces later, Ashley Food Company, Inc. continues to beat the odds. The secret to success for entrepreneur David “Mad Dog” Ashley lies in giving customers a reason to come back for more. The original Mad Dog all natural bbq sauce kicked the company into high gear 20 year ago. Its popularity spawned the expansion into a whole family of Mad Dog sauces over the next 5, 10 and 15 year milestones.

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Sudbury firm gets fired up about its hot sauces

Filed in Ashley Food in the Press by on February 1, 2010
Sudbury firm gets fired up about its hot sauces

Created by David “Mad Dog” Ashley, the sauce lays claim to being the world’s hottest, boasting a tongue-singeing 750,000 scoville heat units. These units indicate the amount of capsaicin present in a sauce with capsaicin being the heat-producing component in chili peppers.

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True Taste of World’s Hottest Pepper

Filed in Press by on November 10, 2009
True Taste of World’s Hottest Pepper

Ashley Food Co., creator of the world’s hottest Mad Dog 357 Hot Sauce, has introduced a hot new edition: Mad Dog 357 Ghost Pepper Hot Sauce — a blend that’s bound to warm the hearts and obliterate the tongues of hot sauce collectors everywhere.

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Jakes Dixie Roadhouse hosts wing contest

Filed in Ashley Food in the Press by on November 4, 2009
Jakes Dixie Roadhouse hosts wing contest

Gretchen Vogel pounds her fists on the table and stamps her feet on the floor. Tears fall from her eyes and sweat drips on her brow.

Vogel is being tortured, but the pain is self-inflicted as the Somerville resident is competing in a hot wing eating contest at Jake’s Dixie Roadhouse in Waltham.

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When you’re hot, you’re hot

Filed in Ashley Food in the Press by on October 10, 2008
When you’re hot, you’re hot

Walk beyond the computers and fax machines in the Sudbury office of David Ashley and you’ll find a rudimentary science lab. Turmeric, clove, beer buds, Serrano pepper powder, and extracts such as natural butter and mango fill the shelves of an old metal cabinet. Thirteen glass bottles in varying shades of orange are lined up across a tabletop, the result of gastronomic tinkering that may soon wind up on supermarket shelves across the nation.

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Mad Dog 357 “The World’s Hottest Sauce”

Filed in Press by on August 1, 2007
Mad Dog 357 “The World’s Hottest Sauce”

Which hot sauce has the most heat? How about the one that has a warning label on its bottle? 357 Mad Dog Collector’s Edition is a whopping 6,000,000 scoville units. It has been acclaimed, tested, and raved in countless reviews. Try this out…your grill will be happy you did.

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